Sweet Education — Brand Identity & Publication Design
Sweet Education needed a full rebrand that could carry across every touchpoint — from a new logo, colour palette, and typography system through to a suite of 16 BTEC workbooks split across Level 1 and Level 2. Working in-house, I led the design from the ground up, building an identity that felt approachable to learners while holding the credibility expected by institutions. The workbooks — eight at each level — were designed as a cohesive system with enough flexibility to handle variation in content across units. Each level carried its own visual identity within the broader brand family, making qualification tiers immediately distinguishable while staying unmistakably Sweet Education.